Pieces created as part of CustomInk's sponsorship fo the Group Sales Tickets for the Washington Capitals and Wizards.  Worked closely with PR, Marketing and Brand to create items that would promote brand awareness while still engaging fans and being cost effective.  Magnets and Temporary tattoos were passed out after games, while the hang tags attached to each shirt promoted a contest in which fans could win memorabilia.

I worked with Marketing to develop the concept for the pieces, and then designed each piece using stock photography where needed, and artwork from our clipart library, and logos provided by each team.

The first goal of the items was to build brand awareness, but we also had to incorporate messaging and a voucher to encourage engagment.  Whiel the brand photography did not speak specifcally to hockey and basketball segments, it was used to encourage buying for other sporting events or activites - promoting the message of custom t-shirts for groups and events.